LIFESTYLE & CREATIVE CAMPAIGN
Make Waves
Client: Bang and Olufsen | Type: Strategy, CMF (Colours Materials Finishes), Campaign Creative, Editorial and Digital Design | Year: 2018 | Agency: Trouble
At Bang and Olufsen, the product color updates (CMF) is consolidated into two seasonal collections mimicking the fashion and interior industries. For SS18 we helped Bang and Olufsen create a unique collection of products. From setting the colors and materials of the physical products to creating the campaign, we carried out this ‘Ode to the Ocean’ all the way from ideation to execution.
See the whole SS18 Collection here.
Featuring a unique musical composition and choreographed dance video, the B&O Play SS18 collection is inspired by the colors and drama of the Ocean.
The color palette includes Aloe, a light, natural green shade resembling a fresh ocean crest, Steel Blue, a dark turquoise shade, just like the ocean at night, and Teal, a rich, dark green shade inspired by a rising wave.
PROCESS
When working with colour, the challenge is to find something different than what has been done before – To find the exact shade and come up with a timeless and meaningful product. We read colour trend reports, we make research, we write keywords; We work mood and material boards to get to just the right upcoming shades.
