E6. Activate.

Client: Beoplay  |  Type: Concept, Creative Strategy & Concept Development, Graphic and Digital Design |  Year: 2019  |  Agency: Trouble

The challenge here was to develop a campaign for the reframing and launch of a new wireless generation of an existing B&O earphone – E6, repositioning the product to enter a new “Active Lifestyle” category. The strategic aim of the campaign was to bridge the road for B&O to eventually entering the Sports category. At Trouble we developed and produced a campaign from idea and story to a fully populated website with lifestyle images and interactive content.