At Bang and Olufsen, the product color updates (CMF) is consolidated into two seasonal collections mimicking the fashion and interior industries. For AW18 we helped Bang and Olufsen create a unique collection of products. From setting the colors and materials of the physical products to creating the campaign, we carried out this ‘Origins’ all the way from ideation to execution.

See the whole AW18 Collection here. 

PROCESS

When working with colour, the challenge is to find something different than what has been done before – To find the exact shade and come up with a timeless and meaningful product. We read colour trend reports, we make research, we write keywords; We work mood and material boards to get to just the right upcoming shades.