{"id":44869,"date":"2016-06-15T12:41:39","date_gmt":"2016-06-15T11:41:39","guid":{"rendered":"http:\/\/www.marinebacot.com\/?post_type=portfolio&#038;p=44869"},"modified":"2020-11-02T20:59:08","modified_gmt":"2020-11-02T19:59:08","slug":"beo-e6","status":"publish","type":"portfolio","link":"https:\/\/marinebacot.com\/index.php\/portfolio\/beo-e6\/","title":{"rendered":"B&#038;O E6 \u2014 Developing a campaign for the reframing of an existing earphones"},"content":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_x_fixed=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: mabry; font-size: 10pt;\">LIFESTYLE\u00a0&amp; CAMPAIGN CREATIVE<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: mabry; font-size: 70pt; line-height: 80px; color: #000000;\">E6. Activate.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: mabry; font-size: 10pt; line-height: 20px;\">Client:\u00a0Beoplay\u00a0 |\u00a0 Type: Concept, Creative Strategy &amp; Concept Development, Graphic and Digital Design |\u00a0 Year: 2019\u00a0 |\u00a0 Agency: Trouble<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45398&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;2&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_x_fixed=&#8221;yes&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: mabry; font-size: 18pt; color: #000000;\">The challenge here was to develop a campaign for the reframing and launch of a new wireless generation of an existing B&amp;O earphone &#8211; E6, repositioning the product to enter a new \u201cActive Lifestyle\u201d category. The strategic aim of the campaign was to bridge the road for B&amp;O to eventually entering the\u00a0Sports category.\u00a0At Trouble we developed and produced a campaign from idea and story to a fully populated website with lifestyle images and interactive content.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; expand_height=&#8221;yes&#8221; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;45407&#8243; 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