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FOOD CULTURE\u00a0& BEHAVIORAL CHANGE<\/span><\/p>\n In Favour of Life<\/span><\/p>\n Client: .506\u00a0 |\u00a0 Type: Branding & Identity\u00a0 |\u00a0 Year: 2018\u00a0 |\u00a0 Agency: Trouble<\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45461″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_column_text]<\/p>\n .506 is a culinary lab. Their goal is to create new sustainable food habits by making tasting food\u00a0that follow a carefully researched set of principles \u2014\u00a0In favour of life.\u00a0<\/span>The challenge with .506 was to design\u00a0an identity that would balance functionality and elegance. It called for fundamental brand elements that could work both for everyday tasks, but also for special occasions.\u00a0.506\u2019s design is natural and approachable; it\u2019s made by humans, showing traces of tools handled by meticulous craftsmen. It\u2019s playful, with an attitude that comes from a combination of colors and shapes.<\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45452″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45462″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_column_text]<\/p>\n The fonts for .506 is a combination of the no-nonsense sans-serif\u00a0Untitled Sans\u00a0and the sensible old-style\u00a0ITC Clearface. It\u2019s two opposites. A simplification<\/em> \u2013 functional and to the point, and a reformation<\/em> \u2013 back to the craft without unnecessary decorations.<\/span><\/p>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/2″][vc_single_image media=”45464″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”45466″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”4″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45472″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_column_text]<\/p>\n The color palette is based on natural elements. Sweet violets and deep purple. Dusty and stormy blue. Spicy pumkin and earthy ocher. 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