{"id":4142,"date":"2014-12-16T15:53:09","date_gmt":"2014-12-16T14:53:09","guid":{"rendered":"http:\/\/www.undsgn.com\/uncode\/?post_type=portfolio&p=4142"},"modified":"2020-12-29T13:31:40","modified_gmt":"2020-12-29T12:31:40","slug":"beo-ss18","status":"publish","type":"portfolio","link":"https:\/\/marinebacot.com\/index.php\/portfolio\/sidebar-slides-full-width\/beo-ss18\/","title":{"rendered":"Bang & Olufsen SS18 \u2014 Making a classic line of products into a living collection"},"content":{"rendered":"

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LIFESTYLE & CREATIVE CAMPAIGN<\/span><\/p>\n

Make Waves<\/span><\/p>\n

Client:\u00a0Bang and Olufsen \u00a0|\u00a0 Type:\u00a0Strategy, CMF (Colours Materials Finishes), Campaign Creative, Editorial and Digital Design<\/span>\u00a0 |\u00a0 Year: 2018\u00a0 |\u00a0 Agency: Trouble<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45562″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_column_text]<\/p>\n

At Bang and Olufsen, the product color updates (CMF) is consolidated into two seasonal collections mimicking the fashion and interior industries.\u00a0For SS18 we helped\u00a0Bang and Olufsen create a unique collection of products. From setting the colors and materials of the physical products to creating the campaign, we carried out this\u00a0‘Ode to the Ocean’<\/em>\u00a0all the way from ideation to execution.<\/span><\/p>\n

See the whole SS18 Collection\u00a0here<\/a><\/span>.<\/span><\/p>\n

AWWWARDS SITE OF THE DAY \u2014 JULY 27, 2018\u00a0<\/a><\/span><\/strong><\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/3″][vc_single_image media=”46154″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”46155″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”46156″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ back_color=”color-xsdn” back_image=”46162″ overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_single_image media=”45593″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”5″ back_color=”color-xsdn” back_image=”46162″ overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_column_text]<\/p>\n

Featuring a unique musical composition and choreographed dance video, the B&O Play SS18 collection is inspired by the colors and drama of the Ocean.\u00a0<\/span><\/p>\n

[\/vc_column_text][vc_empty_space empty_h=”3″][vc_single_image media=”45583″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”7″ top_padding=”5″ bottom_padding=”0″ back_image=”46163″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/2″][vc_column_text]The\u00a0color palette includes Aloe<\/em>, a light, natural green shade resembling a fresh ocean crest, Steel Blue<\/em>, a dark turquoise shade, just like the ocean at night, and Teal<\/em>, a rich, dark green shade inspired by a rising wave.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”46164″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45569″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”5″ bottom_padding=”0″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/2″][vc_single_image media=”45585″ media_width_percent=”100″ alignment=”center” shadow=”yes”][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”45570″ media_width_percent=”100″ alignment=”center” shadow=”yes”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”5″ bottom_padding=”0″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_column_text]<\/p>\n

PROCESS<\/span><\/p>\n

When working with colour, the challenge is to find something different than what\u00a0has been done before \u2013 To find the exact shade and come up with a timeless and meaningful product.\u00a0We read colour trend reports, we make research, we write keywords; We work mood and material boards to get to just the right upcoming shades.\u00a0<\/span><\/p>\n

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