{"id":4140,"date":"2014-12-16T15:51:24","date_gmt":"2014-12-16T14:51:24","guid":{"rendered":"http:\/\/www.undsgn.com\/uncode\/?post_type=portfolio&p=4140"},"modified":"2020-11-30T17:00:28","modified_gmt":"2020-11-30T16:00:28","slug":"beoaw19","status":"publish","type":"portfolio","link":"https:\/\/marinebacot.com\/index.php\/portfolio\/beoaw19\/","title":{"rendered":"Bang & Olufsen AW19 \u2014 Making a classic line of products into a living collection"},"content":{"rendered":"

[vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ mobile_visibility=”yes” align_mobile=”align_center_mobile” shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″ mobile_height=”50″][vc_column_text]<\/p>\n

LIFESTYLE & CREATIVE CAMPAIGN<\/span><\/p>\n

The Clash of Classics<\/span><\/p>\n

Client:\u00a0Bang and Olufsen \u00a0|\u00a0 Type:\u00a0Strategy, CMF (Colours Materials Finishes), Campaign Creative, Editorial and Digital Design<\/span>\u00a0 |\u00a0 Year: 2019\u00a0 |\u00a0 Agency: Trouble<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_single_image media=”45370″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_column_text]<\/p>\n

At Bang and Olufsen, the product color updates (CMF) is consolidated into two seasonal collections mimicking the fashion and interior industries.\u00a0For\u00a0AW19 we helped\u00a0Bang and Olufsen create a unique collection of products. From setting the colors and materials of the physical products to creating the campaign, we carried out this\u00a0‘Clash of Classics’<\/em>\u00a0all the way from ideation to execution.<\/span><\/p>\n

See the whole AW19 Collection\u00a0here<\/a><\/span>.\u00a0<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/3″][vc_single_image media=”46108″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”46109″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/3″][vc_single_image media=”46110″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_single_image media=”45995″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”0″ back_color=”color-181747″ overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_column_text]<\/p>\n

The AW19 collection for\u00a0B&O\u00a0was inspired by the idea of the new interacting with the old to\u00a0create a clash between two worlds.\u00a0<\/span>Pink is fresh, fierce and youthful. Brown is warm, calm and confident.<\/span><\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_single_image media=”46141″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”6″ top_padding=”0″ bottom_padding=”5″ back_color=”color-181747″ overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_column_text]We use peony, chestnut and tan to tell a story about the ever-changing relationships between old and new, emotional and sober, human and artificial.\u00a0We stage the clash of the collection colors by styling our models tone-in-tone in two monochrome universes.\u00a0<\/span>Through collages and animation, we make the two worlds converge. They elevate each other in a bold and bright campaign expression with huge contrast in colors, sizes and model diversity.<\/span>[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_x_fixed=”yes” shift_y=”0″ z_index=”0″ width=”1\/2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”3″ back_color=”color-181747″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_single_image media=”45379″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_single_image media=”45665″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-lxmt” overlay_color=”color-lxmt” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_column_text]<\/p>\n

PROCESS<\/span><\/p>\n

When working with colour, the challenge is to find something different than what\u00a0has been done before \u2013 To find the exact shade and come up with a timeless and meaningful product.\u00a0We read colour trend reports, we make research, we write keywords; We work mood and material boards to get to just the right upcoming shades.\u00a0<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”0″ bottom_padding=”2″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”86″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_single_image media=”46091″ media_width_percent=”100″ alignment=”center”][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”4″ top_padding=”2″ bottom_padding=”2″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”86″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_single_image media=”45996″ media_width_percent=”100″][\/vc_column][vc_column column_width_percent=”75″ position_horizontal=”left” override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_empty_space empty_h=”2″][vc_single_image media=”46097″ media_width_percent=”100″ alignment=”center”][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”4″ top_padding=”2″ bottom_padding=”2″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”86″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/4″][\/vc_column][vc_column column_width_percent=”75″ position_horizontal=”left” override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”3\/4″][vc_single_image media=”46098″ media_width_percent=”100″ alignment=”right”][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”4″ bottom_padding=”4″ back_color=”color-247972″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45557″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_single_image media=”45666″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_single_image media=”45385″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”100″ gutter_size=”100″ shift_y=”0″ row_height_use_pixel=”” style=”inherited”][vc_column column_width_percent=”100″ align_horizontal=”align_center” overlay_alpha=”50″ gutter_size=”0″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][uncode_index el_id=”index-1″ index_type=”carousel” loop=”size:6|order_by:date|order:DESC|post_type:portfolio|by_id:-4140″ carousel_lg=”4″ carousel_md=”4″ carousel_sm=”1″ thumb_size=”four-three” gutter_size=”2″ post_items=”media,title,category,date,text,link,author,sep-one,extra” portfolio_items=”title,media|featured|onpost|original,category” carousel_interval=”3000″ carousel_navspeed=”400″ carousel_nav=”yes” carousel_dots=”yes” single_text=”overlay” single_overlay_opacity=”65″ single_h_align=”center” single_padding=”2″ single_text_reduced=”yes” single_title_transform=”uppercase” single_title_dimension=”h6″ single_title_family=”font-762333″ single_border=”yes” footer_position=”left” carousel_rtl=”” single_half_padding=”” single_title_bold=”” single_title_serif=”” single_no_background=””][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ align_horizontal=”align_center” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ mobile_visibility=”yes” align_mobile=”align_center_mobile” […]<\/p>\n","protected":false},"author":1,"featured_media":45500,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"portfolio_category":[21,24,27,50,36,42],"_links":{"self":[{"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio\/4140"}],"collection":[{"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/comments?post=4140"}],"version-history":[{"count":60,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio\/4140\/revisions"}],"predecessor-version":[{"id":45993,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio\/4140\/revisions\/45993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/media\/45500"}],"wp:attachment":[{"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/media?parent=4140"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=4140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}