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COMMUNITY & CREATIVITY<\/span><\/p>\n Connecting the dots\u00a0<\/span><\/p>\n Client:\u00a0Human-Hotel \u00a0|\u00a0 Type: Concept, Branding & Identity, Digital Design\u00a0 |\u00a0 Year: 2018\u00a0 |\u00a0 Agency: Trouble<\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45808″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_column_text]<\/p>\n Human-Hotel is a homesharing community on a mission to create meaningful meetings by connecting creative people with local hosts throughout the world.\u00a0It’s<\/span>\u00a0a catalyst for new creations; what makes strangers meet to share experiences and new ideas. In its essence,\u00a0it’s the result of people meeting \u2014 it\u2019s humans and it\u2019s connections.<\/span><\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45809″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”4″ bottom_padding=”4″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_column_text]We created fundamental brand elements that represent that idea: the dot as the representation of the human, and the dash as the representation of the connection.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/2″][vc_single_image media=”45802″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”45810″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”4″ bottom_padding=”4″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_column_text]On our layouts, we visualize Human Hotel as a black frame that hosts, supports and empowers the content, and its users. The space inside the frame Human Hotel should be seen as a playground. The frame is structured to let the real content – the experience shine, without taking over. But in between, the language is playful, more organic, alive and vibrant. It’s Human.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/2″][vc_single_image media=”45801″ media_width_percent=”100″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”45804″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”4″ bottom_padding=”4″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_column_text]This playground provides endless possibilities that can speak to every kind of audience and show all sort of experience, from the sweetest to the craziest one.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”0″ bottom_padding=”1″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/1″][vc_column_text]<\/p>\n The color palette: A\u00a0chromatic inventory of all humankind. <\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45795″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”5″ top_padding=”4″ bottom_padding=”4″ back_color=”color-xsdn” overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”100″ position_horizontal=”left” style=”light” overlay_alpha=”50″ gutter_size=”2″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1\/2″][vc_column_text]<\/p>\n These range of human skin tones highlight the culturally diverse community of artists that Human Hotel thrives upon and serves.<\/span><\/p>\n [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”3″ top_padding=”5″ bottom_padding=”5″ back_color=”color-prif” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1\/1″][vc_single_image media=”45818″ media_width_percent=”100″][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ 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