{"id":4085,"date":"2014-12-16T00:29:56","date_gmt":"2014-12-15T23:29:56","guid":{"rendered":"http:\/\/www.undsgn.com\/uncode\/?post_type=portfolio&#038;p=4085"},"modified":"2020-11-29T20:08:44","modified_gmt":"2020-11-29T19:08:44","slug":"beo-aw18","status":"publish","type":"portfolio","link":"https:\/\/marinebacot.com\/index.php\/portfolio\/beo-aw18\/","title":{"rendered":"Bang &#038; Olufsen AW18 \u2014 Making a classic line of products into a living collection"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: mabry; font-size: 10pt; line-height: 20px; color: #000000;\">LIFESTYLE &amp; CREATIVE CAMPAIGN<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: mabry; font-size: 70pt; line-height: 80px; color: #000000;\">Origins<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-family: mabry; font-size: 10pt; line-height: 20px;\">Client:\u00a0Bang and Olufsen \u00a0|\u00a0 Type:\u00a0Strategy, CMF (Colours Materials Finishes), Campaign Creative, Editorial and Digital Design<\/span><span style=\"font-family: mabry; font-size: 10pt; line-height: 20px;\">\u00a0 |\u00a0 Year: 2018\u00a0 |\u00a0 Agency: Trouble<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45658&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"color: #000000; line-height: 26px; font-size: 18pt; font-family: mabry;\">At Bang and Olufsen, the product color updates (CMF) is consolidated into two seasonal collections mimicking the fashion and interior industries.\u00a0For\u00a0AW18 we helped\u00a0Bang and Olufsen create a unique collection of products. From setting the colors and materials of the physical products to creating the campaign, we carried out this\u00a0<em>&#8216;Origins&#8217;<\/em>\u00a0all the way from ideation to execution.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"font-size: 12pt; color: #000000;\">See the whole AW18 Collection\u00a0<span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/www.flickr.com\/photos\/bangandolufsen\/albums\/72157670680716437\">here<\/a><\/span>.\u00a0<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45653&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;7&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45655&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"color: #000000; line-height: 26px; font-size: 18pt; font-family: mabry;\">PROCESS<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"color: #000000; line-height: 26px; font-size: 18pt; font-family: mabry;\">When working with colour, the challenge is to find something different than what\u00a0has been done before \u2013 To find the exact shade and come up with a timeless and meaningful product.\u00a0We read colour trend reports, we make research, we write keywords; We work mood and material boards to get to just the right upcoming shades.\u00a0<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45677&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45661&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45659&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45660&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45680&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;45438&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; shift_y=&#8221;0&#8243; row_height_use_pixel=&#8221;&#8221; style=&#8221;inherited&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; medium_width=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][uncode_index el_id=&#8221;index-1&#8243; index_type=&#8221;carousel&#8221; loop=&#8221;size:6|order_by:date|order:DESC|post_type:portfolio|by_id:-4140&#8243; carousel_lg=&#8221;4&#8243; carousel_md=&#8221;4&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;four-three&#8221; gutter_size=&#8221;2&#8243; post_items=&#8221;media,title,category,date,text,link,author,sep-one,extra&#8221; portfolio_items=&#8221;title,media|featured|onpost|original,category&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_nav=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; single_text=&#8221;overlay&#8221; single_overlay_opacity=&#8221;65&#8243; single_h_align=&#8221;center&#8221; single_padding=&#8221;2&#8243; single_text_reduced=&#8221;yes&#8221; single_title_transform=&#8221;uppercase&#8221; single_title_dimension=&#8221;h6&#8243; single_title_family=&#8221;font-762333&#8243; single_border=&#8221;yes&#8221; footer_position=&#8221;left&#8221; carousel_rtl=&#8221;&#8221; single_half_padding=&#8221;&#8221; single_title_bold=&#8221;&#8221; single_title_serif=&#8221;&#8221; single_no_background=&#8221;&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text] LIFESTYLE &amp; CREATIVE CAMPAIGN Origins Client:\u00a0Bang and Olufsen \u00a0|\u00a0 Type:\u00a0Strategy, CMF (Colours Materials Finishes), Campaign Creative, Editorial and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45559,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"portfolio_category":[24,27,36,42],"_links":{"self":[{"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio\/4085"}],"collection":[{"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/comments?post=4085"}],"version-history":[{"count":16,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio\/4085\/revisions"}],"predecessor-version":[{"id":46126,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio\/4085\/revisions\/46126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/media\/45559"}],"wp:attachment":[{"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/media?parent=4085"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/marinebacot.com\/index.php\/wp-json\/wp\/v2\/portfolio_category?post=4085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}