Claiming the Future of Humanity

Client: The Pioneer Fund  |  Type: Branding & Identity  |  Year: 2018  |  Agency: Trouble

The Pioneer fund partners Swiss companies with startup founders to create a new era for sustainable innovation practices in Switzerland, and furthers a viable international food and health ecosystem in response to the dynamism of the future. Claiming the future of humanity and establishing yourself in that dynamic landscape requires passion, bravery and versatility. The challenge was to design for The Pioneer Fund an identity that would reflect their strong beliefs but also their approachable nature. 

The Pioneer Fund’s design is proud yet open-minded. It’s playful without being unstructured – using the path of the Switzerland flag as a starting point to take shape.